Research Specialties
Consumer Research:
- Brand Awareness; TOMA
- Usage and Attitude/Habit study
- Brand Loyalty
- Customer satisfaction study
- Mystery shopping
- Brand health check
- Feasibility studies
- Market segmentation
Media/Advertising, and promotion Research
- Media Audience measurement
- Usage and Attitude/Habit studyPre and Post campaign evaluation
- Advertising concept test
Product/Services Research:
- Product tests: Concept tests, new product, name tests, package tests, taste tests, sniff tests
- Brand penetration
- Brand/Corporate image & perception study
- Employee satisfaction & Corporate reputation
- Brand equity
Social Research
- Project Monitoring, Evaluation & Tracking
- Opinion Polls
- Feasibility Studies for Social Interventions
- Impact and Attitude Change Studies
- Baseline, Midline (mid-term review) & End line surveys
- Knowledge, Attitudes and Practice (KAP) Studies
