Research Approaches
Quantitative Research
- Household Interviews
- Street Intercepts Interviews
- Store Exit Interviews
- Telephonic & Email Interviews
- Online survey
- Central Location Tests
- In home user tests
- Pantry check/Home Audit
Online Survey
CATI
Central Location Test
Qualitative Research
- Household Interviews
- Focus Group Discussions (Physical/Virtual)
- Key Informant Interviews / In-Depth Interviews
- Ethnography / Immersions / Observations
- Mystery Shopping
Mystery Shopping
Ethnographic Research
Focus Group Discussion
