Research Methodologies
- At MMSR, we offer you world class service that is both timely and insightful. Being mindful of the ever-changing peculiarities of the Nigerian and Sub Sahara African environment, we have designed our services to remain flexible enough to suit your present and future needs in whatever sector of the economy that you operate.
- Our field department works closely with all our other departments to ensure that desired goals are achieved.
- All our field workers have undergone extensive training on data collection and people skills.
- Our moderators/interviewers speak the main Nigerian/African languages fluently and we ensure that they have a thorough cultural understanding of the people they are about to interact with.
Quantitative Research
- Household Interviews
- Street Intercepts Interviews
- Store Exit Interviews
- Telephonic & Email Interviews
- Online survey
- Central Location Tests
- In home user tests
- Pantry check/Home Audit
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Qualitative Research
- Household Interviews
- Focus Group Discussions (Physical/Virtual)
- Key Informant Interviews / In-Depth Interviews
- Ethnography / Immersions / Observations
- Mystery Shopping
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